WELCOME TO DHUNKI MUSIC
Build Your Music. Own Your Rights. Grow With Us.
Your strategic distribution and consultancy partner-helping artists and labels release with clarity, optimize revenue, and build long-term value.
How We Work
Supporting artists and labels with clarity, structure, and long-term direction.
Clarity
We simplify the business side - covering distribution, publishing, contracts, advances, marketing, and monetization - so you always have the transparency to make clear and confident decisions.
Structure
We build a clear release plan and take care of every technical detail - from accurate metadata to smooth, reliable delivery across all major platforms.
Growth
We focus on long‑term career momentum by giving you full visibility into your performance data and revenue, building a sustainable roadmap for your entire catalog.
About Dhunki Music
Dhunki Music is a Mumbai-based distribution and consultancy company dedicated to help artists and labels release music the right way. We go beyond simple distribution, offering structured planning, clear strategy, and a vision for long-term growth.
In today’s digital world, uploading music is easy. The real challenge lies in managing it effectively-across platforms, rights, and revenue streams. That’s where we step in.
At Dhunki Music, we don’t just deliver your music. We ensure every release is strategically designed, professionally managed, and positioned to build lasting impact over time.
About the Founder
Vinay Muchhal
Founder, Dhunki Music
Dhunki Music is led by Vinay Muchhal, who brings over a decade of experience in music distribution and the record label business.
He joined Believe Digital during the early growth phase of its India operations in 2014, playing a key role in onboarding labels and building music partnerships across the industry.
He has also worked with Shemaroo Entertainment and Ditto Music, where he handled releases and catalog management across multiple genres.
Over the years, he has been closely involved in release planning, distribution, and catalog management, developing a strong understanding of how music performs and grows across platforms.
To know more about Vinay, click below.
Why DHUNKI
“DHUN” is the melody that stays with you.
“DHUNKI” is the feeling of being completely immersed in it.
We believe artists should stay focused on creating - while we bring clarity to everything beyond the music.
What We Offer
We help artists and labels grow through distribution, publishing, sync licensing, consultancy, and artist management.
Music Distribution
Music distribution today is more than just getting your song live. We make sure your releases are set up, delivered, and managed properly across platforms.
- Delivery across all major platforms (Spotify, Apple Music, YouTube, Instagram, JioSaavn and more)
- Accurate metadata and artist mapping
- Reliable and timely delivery
- Release timing and planning
- Platform positioning guidance
- Consistency across releases
- Streaming revenue tracking
- YouTube monetization setup
- Rights and revenue checks
- Direct communication
- Quick issue resolution
- Long-term support
Consultancy
Practical guidance and strategy to help artists and labels navigate distribution, maximize earnings, and build lasting value.
We help you plan your releases with a clear roadmap - connecting your creative vision to your career goals, supporting your projects with structure, and guiding your music towards steady growth.
We help artists and labels understand their audience, growth, and earnings more clearly-turning data into practical insights that support smarter decisions and long-term growth.
With over a decade of experience, we help artists and labels navigate the music industry with clarity, structure, and better decision-making.
Music Publishing
Managing your songwriting rights and royalties.
- Song registration
- Royalty collection
- Rights management
Sync Licensing
Getting your music placed in films, ads, and OTT.
- Catalog pitching
- Brand and film placements
- Licensing deals
Artist Management
We work closely with artists to support their long-term growth.
- Career Planning
- Release Strategy
- Live Show Opportunities
- Brand Collaborations
- Ongoing Support
Work With Us
Let’s talk about your music.
Whether you need music distribution, rights management, or growth strategy, we’re here to help.